Adrian Baruta is an experienced leader in the field of automotive cybersecurity, with a strong background in managing in-vehicle cybersecurity and the rollout of Cybersecurity Management Systems. He has led the development of platform cybersecurity concepts and vehicle-level cybersecurity strategies. As a member of the AUTOSAR Project Leaders team and its Steering Committee, Adrian plays a key role in shaping industry standards. He is actively involved in defining roadmaps and collaboration strategies within the Software-Defined Vehicle Alliance and coordinates technical standardization efforts across the industry. In addition, Adrian has served as a speaker and now acts as a coach for the Cybersecurity Working Group within the Consortium.

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (GAZOO Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 24,000 people and has invested over EUR 11 billion in Europe since 1990. Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries.